Credits


Links to the original articles on "NZZ Folio" are included in each post. Source: NZZ Folio.

Please visit "Perfumes - The A-Z Guide" by Luca Turin and Tania Sanchez

August 1, 2003

"Desert island soap" By Luca Turin

"Desert island soap" by Luca Turin

The contents of our luggage say a lot about our skill in the art of living. A thorough customs inspection should not, for example, reveal signs of anxiety: ventilated war-photographer vests with too many pockets, toiletry bags filled with antibiotics. As usual, elegance consists in remaining oneself while being ready for anything. Fitzroy Maclean, the real-life James Bond who died a few years ago, always carried with him on his travels a tube of anchovy paste. He explained that in his experience one could always locate some alcohol and a crust of bread: his tube made it a party. This sort of discernment has much to do with small luxuries: too luxurious and they cease to be fun, too small and they cease to be rare. When it comes to perfume, the choices of the faraway traveller are few. Carrying proper bottles is foolish. They will break when the bag is thrown from the airplane hold, and look ridiculous in a shabby hotel. Decanting the fragrance into plastic sprays is messy. Using a cheap perfumed deodorant sends the wrong message. No, the solution is much simpler: all the great perfume houses make soaps.

In domestic use, they are part of a "line", as sad as excessive colour coordination. On the road, they turn out to be surprisingly good company. Like other modestly priced pleasures such as fat paperbacks and short taxi rides, soaps can make one feel irrationally happy. Soap is the very stuff of progress, responsible for more saved lives than penicillin. It is also a wonder of early nanotechnology: no visible moving parts, just teeming billions of clever molecules that broker a peace between the dirt on your hands and the rust-coloured water that comes out of the tap. Luxury soaps come in neat plastic shells that shut tightly when you decide to move on. Which one is best? If it exists, buy the soap version of whatever you’re wearing.

My favorite was Guerlain’s Mitsouko., Composed in 1919 by Jacques Guerlain in reply to Coty’s earlier (and now extinct) Chypre, the fragrance shimmered with the muted glow of candied fruit, a Tiffany lamp made scent. When experienced in a faraway place, it would touch you like a Brahms concert heard on BBC shortwave. Guerlain’s new MBA-powered owners “rationalised” the range when they took over, and out went the soaps. Modernising Guerlain is like rewriting La Bohème to take into account medical progress since Puccini. It didn’t work, and the soaps will be back in time for next year’s travels. Mitsouko is the true desert island soap, about as much of the “long nineteenth century” as anyone can carry without running into excess baggage.

July 1, 2003

"Blue Stratos" By Luca Turin

"Blue Stratos" by Luca Turin

To any sentient male born before 1960, being told that Blue Stratos is in production is like finding out that 1975 Alfa Giulia Coupés are still made in Moldavia, cost € 1200 new, are available in Positano Yellow and Amaranth, and can be ordered on the Web. The first reaction is awestruck joy and disbelief, the second intense suspicion: can such a monument of obsolete grace have survived all these years without being tampered with ? Only last week, unaware of this resurrection, out of my wife’s earshot, I was discussing with a friend the defining smells of our early lives: Old Spice until 1965, Pino Silvestre till Brut came along, then Agua Brava and Blue Stratos before Eau Sauvage set in. Old Spice was always a bit too boring, Pino Silvestre too much like pine-scented cleaner, Brut never the same again after the ban on Musk Ambrette, Agua Brava a mite aspirational and Eau Sauvage too horribly refined. But the one that really hit the spot came in a plain bristol blue bottle with a white gull diagonally across it and lower-case Helvetica lettering: blue stratos.

There was something about Blue Stratos that didn’t belong to the soapy, tuneless "after shave" idea, something childlike, halfway between talcum powder and vanilla sugar. You smelled it a few times on others and wondered what it was. It made you want more, like a little riff that turns a simple tune into a big hit. Later that night I was tempted to do a bit of dynamite fishing on Google to see which macerated relics of the past would float to the surface. Put in "Blue Stratos" between quotes to avoid secondhand Lancias, wait .11 seconds and there it is: The very same stuff, available from www.parfumsbleu.com!

An interview with Tim Foley, CEO, explains that the giant Procter and Gamble bought Stratos from Shulton, then "rationalised" its products. In the perfume industry, as in ancient Sparta, that means shooting the old and the lame. Blue Stratos came up for sale. Foley borrowed money from everyone and bought the whole thing for the price of a semidetached three-bedroom house in Far North London. The sample came in the mail this morning, and I opened it with trepidation. Would it work ? Perfumes are tricky creatures, the smallest change is like a typo in a password: nothing happens. Ten minutes later, the Doors of Memory had opened wide. Blue Stratos is risen.